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Duracell is a leading global brand known for the production and marketing of high-performance alkaline batteries. Founded in the 1920s by inventor Samuel Ruben and businessman Philip Rogers Mallory, the company pioneered the development of long-lasting batteries, quickly becoming a preferred choice for both household consumers and professionals across various industries.
Currently headquartered in Bethel, Connecticut, Duracell focuses on innovation and sustainability, offering a wide range of products, including AA, AAA, C, D, and 9V batteries. These batteries are essential for powering a multitude of devices, from remote controls and toys to medical devices and emergency equipment.
The brand stands out not only for the reliable quality of its products but also for its memorable advertising campaigns, such as the famous "Bunny" mascot, which symbolizes durability and the synonymy of Duracell batteries with long-lasting power. Duracell's commitment to innovation and environmental responsibility underscores its dedication to continuously improving battery performance and reducing environmental impact.
Through constant innovation and a commitment to excellence, Duracell remains a trusted pillar in the energy sector, helping people stay connected and carry out their daily activities without interruptions.
Currently headquartered in Bethel, Connecticut, Duracell focuses on innovation and sustainability, offering a wide range of products, including AA, AAA, C, D, and 9V batteries. These batteries are essential for powering a multitude of devices, from remote controls and toys to medical devices and emergency equipment.
The brand stands out not only for the reliable quality of its products but also for its memorable advertising campaigns, such as the famous "Bunny" mascot, which symbolizes durability and the synonymy of Duracell batteries with long-lasting power. Duracell's commitment to innovation and environmental responsibility underscores its dedication to continuously improving battery performance and reducing environmental impact.
Through constant innovation and a commitment to excellence, Duracell remains a trusted pillar in the energy sector, helping people stay connected and carry out their daily activities without interruptions.